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StarCraft II: Wings of Liberty alternative pricing model

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#1 Lord


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Posted 09 May 2010 - 02:17 PM

Interesting news from Blizzard - what you think?

Blizzard Entertainment reveal a StarCraft II: Wings of Liberty different pricing model for different countries. Blizzard is offering fully localized versions of the PC real-time strategy game for the South American countries for a suggested retail price of around $25-$30USD. As well, localized versions will be available for the East European countries. This is smart move from Blizzard, following the economic situation in these countries and they hope that will reduce the piracy and increase the battle.net games over a time.

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#2 Max


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Posted 12 May 2010 - 10:08 AM

Whatever sells units, its neat to see more viable markets in video-game sales, but it also illustrates the franchise's popularity globally. These people don't want to wait for a localised copy to be released at a price they can afford when the developers get round to it, so killing the gap between the releases is the optimum way of stopping people looking for other methods of acquisition.

#3 Lord


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Posted 12 May 2010 - 11:08 PM

agree. in addition i think that the regional copy will have 6 months validity to play on Battle net and afterward people will be forced to pay again ....

#4 metroid_dragon


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Posted 06 July 2010 - 08:32 AM

That is a neat idea. makes a lot of marketing sense as well since citizens of some counties don't have the kind of surplus money to throw around that we in North America do. Kudos to Blizzard for thinking of this.

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